Mining Hidden Treasures

  • Developed data collection systems to precisely track the monetization for the celebrity fragrance launches for Coty Cosmetics, including Celine, JLo, Beyoncé, Lady Gaga, Tim McGraw and Faith Hill, among others.

  • The company was debt free and the ESOP was going to be financed by issuing debt. The books were subject to stringent audit review by bank auditors as well as the company's auditors. The banks competed for the debt package based upon the information developed: The two owners of the company split $40 million tax-free dollars and each employee realized a pre-tax cash contribution to their 401(k) plan - 40% of the company was placed in employee ownership.

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